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 About Fox Training Academy

 

Ian Fox has been Empowering Instructors and Coaches Worldwide for Over 33 Years.

 

 

 

Ian Fox is the driving force behind Fox Training Academy (formally known as Fox Fitness), a trailblazer in the world of holistic fitness, martial arts and wellness education. With over 30 years of hands-on experience (instructor training, program design, mentoring) across the UK, Europe and beyond, he is deeply committed to transforming lives through inspired and accessible learning. From early in his career, Ian saw a gap: many fitness and wellness training providers focus more on quantity, chasing targets, profit margins, quick gains, than on the quality of experience or the long-term success of their graduates. He founded Fox Training Academy (originally established in 1994) to change that. His guiding idea is simple but powerful: personal, structured, richly supportive instruction can create better instructors, stronger careers and more positive impact.

 

What We Stand For! 

Fox Training Academy is a small fitness instructor training company that prides itself on being personal, approachable and affordable. They offer very professional, structured and step-by-step instructor training courses. Giving their clients a level of service that is rare in the industry nowadays, as many bigger companies focus on profits and reaching targets. You can guarantee an inspired training experience you will not forget.

 

Over the last 27+ years Fox Training have trained over 9,546 students in 9 different programmes ranging from Yoga, Tai Chi, Mindfulness to Martial Arts and Fitness. They are well known for producing high quality, high value holistic/wellness fitness, certificated online instructor training programmes and career opportunities with a professional support back-up system that is second to none.

 

You can guarantee the training you receive is the best in the business. Fox Training mission statement is to provide the most powerful results driven training programmes, that create highly profitable and worthwhile career options for ambitious individuals and freelance health and fitness professionals worldwide.

Key Highlights & Expertise

 

 

Holistic and martial arts roots: Ian is more than a fitness instructor trainer—he’s a Martial Arts Master, mind-body teacher and practitioner of wellness, mindfulness, Tai Chi and more.

Teacher-entrepreneur: Beyond skills teaching, Ian emphasises business, sustainability and real world results—training instructors/coaches not only how to teach/coach/improve, but how to build a career with integrity, profit and lasting value.

Innovator & lifelong learner: He has pioneered online and hybrid training systems, bringing high standard instructor training to people wherever they are—without sacrificing support, quality or personal connection.

What Drives Ian

 

Authenticity over flash: Ian believes in removing unnecessary complexity—whether in fitness/mind/body, martial arts tradition or wellness dogma—to make training accessible, effective and deeply rewarding.

Service and support: His approach is rooted in service: (support-rich online courses), ongoing backup and personalised guidance. He considers each graduate more than just a number or certification, but as someone stepping into a role of the teacher / coach / leader / healer.

Impact & community: He sees graduates as changemakers. Ian doesn’t just want to produce instructors/ coaches; he wants to shape people who build better lives for themselves, their students and their communities.

 

 

Watch Ian’s Thought Provoking And Inspiring TEDx Talk 

 

Ian Fox in the Media

Meet Annette

She is a multi Award-Winning Trainer and Business Woman with over 22+ years experience in the health, fitness and wellness industry as well as a wealth of experience in business management.

Annette is the Wellness program director with Fox Training Academy and has trained thousands of health and fitness professionals, therapists, coaches and individuals to enhance their lives, careers and portfolios.

She has also further developed dozens of holistic fitness programs and has appeared on TV and in the media worldwide.

Annette Featured In Healthy For Men (Holland & Barrett Magazine (March 2020)

Annette is a very established and well known personality having appeared on TV, Radio and in the National Media for the last few years.

These include:

The Telegraph
Mail Online
Sky News
Featured on BBC Radio 4’s Woman’s Hour

Annette has the experience and a depth of knowledge few posses. 

  • Multi- Award-Winning
  • Sky Academy Ambassador
  • Key Note Speaker.
  • Sought After Coach and Teacher.